Helping Self Employed Business Owners and Professionals

Organize Your Finances
so you can
Retire on Time

IAM Financial is a fee-only, fiduciary financial planning firm dedicated to helping self employed business owners and professionals organize their finances so they can retire on time. IAM does this offering face to face comprehensive financial planning, investment management and tax filing to local clients in East Lansing, Grand Rapids, and across the country. 

How can we
help you?

 We do this using simple planning strategies like:

Create a Plan

Organize your finances efficiently to get the MOST out of your money.

Pay Yourself First

Invest in the most beneficial type of accounts to retire on time.

Live Stress Free

Never worry about debt again when you retire debt-free. 

Focus on Worth

Preserve your wealth using optimal tax strategies for income.

How we're 


We sign a Fiduciary Oath putting your interest ahead of ours even if we make less money. 

No Commissions

We offer completely transparent fee structure with no hidden fees. There are never any commissions or surrender fees. 

CFP® Professional

We offer comprehensive financial planning from a CERTIFIED FINANCIAL PLANNER™.

Who We

young professional

High Earner Young Professionals

Our younger clients earn a good living, but aren't sure where all their money is going. They save a lot and want a plan that'll fund their goals so they know how much they have for fun now.

Self Employed Business Owners & Professionals

Our self employed business owners want a second set of eyes on their money. They're successful. They pay a lot in taxes, and they want to make sure they aren't paying any more in taxes and advisor fees than they have to.

Retired Snow Birds

Our snow birds are retired. They spend winter in Florida and Summer in the Midwest. They have a nest egg of $2 million or more and want to make sure they aren't going to run out of money. They also want an investment plan that minimizes taxes.

rich cfp

Hi, I'm Rich


My super-power is organizing things. I LOVE trying to make things fit. My background is in finances so naturally, I like organizing people’s money. I am also spiritually oriented and enjoy looking at things on a deeper level.

Money has always impacted me. Growing up, we lived in the biggest house and had the nicest cars. Our family motto was "he who dies with the most toys, WINS!" We had two corvettes with the license plates TOY 2 and TOY 3. Apparently, TOY 1 was taken. It's a great motto if you get to enjoy them. But I didn't see my Dad too much. He was a workaholic. 

One year my Dad was writing an article for work about timeshares. We went to Florida, the Timeshare Kingdom. The year was 1987. It was the year my grandma died. My Mom made him buy the timeshare on the spot. 

Up until then we'd camped or taken an overnight vacation every now and then. But not often, and time was slipping away. My brother was in high school and I was in middle school. We finally had something to look forward to every year. That one week together at the golf course, or on the beach. 

In 1997 I started working at my Dad's company doing financial planning. He introduced me to The Millionaire Next Door by Thomas Stanley and I started saving money. I also got to spend a lot of time with him. But there was always a strain around money. It seemed like there was always a balance between time and money. You could have one or the other, but not both. I think it comes from the motto he taught me early on that time is money.

In 2007 my son Tyler was born and something had to change. I had to figure out a way to have both time and money. In 2008 I started IAM Financial because I wanted to change my relationship with money and share it with the world. 

Now, I'm a self-made millionaire and take summers and December off. I had a client tell me "I want to do something in my next phase in life that will give me a little money and doesn't require 80hrs a week. Kind of like you." He makes $700,000/yr and has a net worth of over $3.5 million. But he knows the value of time and money.

Oh, and my kryptonite is telling people no. So I'm working on an online course that'll teach others how to organize their money so they can enjoy life.   

Yes, Please Send Me
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